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About:
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Payment lead generation is a strategy for attracting potential customers (leads) using paid marketing channels. This approach involves the investment of funds in the promotion of goods or services in order to receive contacts of interested parties who can subsequently convert to customers.
The main steps in the process of paid lead generation include:
1. Definition of the target audience: analytics, viewing target segments, creating portraits of potential customers.
2. Development of proposals and creatives: the creation of attractive ads, landing pages, offers that cause interest and motivate to leave contact details.
3. Choosing of promotion channels: contextual advertising (Google ADS, Yandex.Direct), social networks (Facebook, VKontakte, Instagram), partnership programs, media advertising and other paid sources.
4. Setting up and launching campaigns: setting targets, targeting, budgeting, testing of ads.
5. Monitoring and optimization: regular analysis of efficiency, adjustment of settings, adding or excluding channels and ads for increasing ROI.
6. Processing of leads: collection of contacts, automatic mailings, personal calls and communications to turn a lead into a client.
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